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Witty, quirky, and strong in her opinions, Sam is a pop culture & social media expert, dubbed “The Social Media Queen,” and also has a degree in Sociology from UCLA, where she was able to study the phenomena of what makes people, society – CULTURE, tick, which of course only fed to her addiction. Her current daily fix - providing her expertise and insight on CNN, Dr Drew On Call, and hosting and producing the hit pop culture show, Pop Trigger, which dissects pop culture and social media stories on HULU & The Young Turks Network (The Largest Online News Show in The World). 

When Sam isn’t on set, you will find her working around the clock for her company, Biren & Co. She and her husband were in search of a very distinct candle for their wedding day, and could not find a single candle on the market that matched their vision, so they made them their kitchen. Soon after, with their tenacity and entrepreneurial spirits - their passion project turned into a full-fledged business, and Biren & Co. was born. Her candles are now carried in Barney’s NY, Urban Outfitters, HD Buttercup, Gumps, One Kings Lane, Fred Segal Vegas, Nasty Gal, Kitson’s, and fine boutiques worldwide. Biren & Co. was just featured on CNBC’s The Profit, showcasing their new partnership with entrepreneur, Marcus Lemonis. Visit to learn more.

As rewarding as her career is, Sam is also extremely passionate about her volunteer work, and is an advocate for equal rights and animal rights. She is also a former world ranked swimmer and a boxer (once competing in Las Vegas at The Hard Rock Hotel). When she’s not hustling, you can catch her chillin’ on the couch with her 4 rescue cats and pound puppy watching Lifetime movies. Truth.

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